Problem
Page slowdowns during campaigns were increasing bounce rates and reducing checkout conversion.
PR-Ready Case
E-commerce Performance and Scaling
We optimized a slow storefront architecture and stabilized performance during high-traffic campaigns.
E-commerce/en/case/ecommerce-performance-scaling
38% better
Mobile LCP
19% increase
Checkout conversion
46% reduction
Error rate under peak load
Approach
We reworked critical journeys with LCP and CLS-focused frontend optimization.
We removed backend bottlenecks via caching, query optimization, and queue architecture.
We implemented real-user monitoring for continuous performance iteration.
Technology Used
Next.jsTailwind CSSNode.jsPostgreSQLCloudflare
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